Comprehensive business plan should result

The business plan admits the entrepreneur to the investment process. And the plan must be outstanding if it is to win investment funds. Too many entrepreneurs, though, continue to believe that if they build a better mousetrap, the world will beat […].

How to Write a Business Plan Example

A compelling plan accurately reflects the viewpoints of your three key constituencies: the marketpotential investorsand the producer the entrepreneur or inventor of the new offering. But too comprehensive business plan should result plans are written solely from the perspective of the producer. To make a convincing case that a substantial market exists, establish market interest and document businees claims.

comprehensive business plan should result

Establish market interest. Provide evidence that customers are intrigued by your claims about the benefits of the new product or service:. Document your claims.

Now use data to support your assertions about potential growth rates of sales and profits.

Starting Up

Cashing out. Show when and how investors may liquidate their holdings. Venture capital firms usually want to cash out in three to seven years; professional investors look for a large capital appreciation. Making sound projections.

Emphasize Market Needs

Give realistic, five-year forecasts of profitability. The price. To make a convincing case for a rich return, get a product in the hands of representative customers—and demonstrate substantial market interest. Too many entrepreneurs, though, continue to believe that if comprehenive build a better mousetrap, the world will beat a path to their door.

comprehensive business plan should result

Also important is satisfying the needs of marketers and investors. Marketers want to see evidence of customer interest and a viable market. Shokld want to know when they can cash out and how good the financial projections are.

comprehensive business plan should result

Drawing on their own experiences and those of the Massachusetts Institute of Technology Enterprise Forum, the authors show entrepreneurs how to write convincing and winning business plans.]

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